WHY AMBO?

WHY MODERN ITALIAN TRADITION?

WHERE DOES IT COME FROM?

Every wine has a story to tell and this is what happened…
Ambo was born from an idea, from a vision: cultivating in an Italian terroir and in different Italian regions the most popular and classic varietals of the world. With an innovative packaging.
A detailed plan and studies were done, it was a challenge, a kind of revolution.

Not a classic line of wines: a modern concept. To get closer to the new wine enthusiasts: the millenials perhaps?
Colors, easy drinking , consumers friendly, modern, youthful.

And here we are: Ambo is now shipped worldwide with a great appreciation from the public in many markets.
Ambo is a part of Alma Wines and Alessandro Berselli Vigneti e Vini:
but who is Alessandro Berselli? Is he really the Soul of Italian Wine? For sure, he is a great connoisseur of the markets trends, Italian at heart but global in spirit, a person who decided to travel the world and discover every possible chance to bring the excellence of Italy abroad.